Mentholatum Canada, Colio Estate Wines begin joint promotion
Mentholatum Canada has begun a promotion for its Softlips line of lip balm in association with Colio Estate Wines. During the promotion, purchasers of the winery's Girl's Night Out Strawberry Samba wine at approximately 600 LCBO stores in Ontario will also receive a sample of Softlips Sweet Strawberry Sherbet lip balm. The promotion, developed by Pass Go Creative of Toronto, is being supported with social media activities. "We are constantly exploring new avenues of promotion for our brands that help make budgets work really hard," said Afton Franklin, an account supervisor at Pass Go. "Entering into this partnership with Colio Estate Wines is a fantastic and fun way to remind consumers why Softlips is Canada's favourite skinny lip balm."