Sympatico, Celtra introduce mobile advertising service
Sympatico.ca and Celtra have introduced a Canadian version of Celtra's AdCreator service, which allows online advertisers to create rich-media ads aimed at smartphones, tablets and other mobile devices. The first Canadian campaign to make use of the service was recently completed by RBC to promote its own mobile application. "The expertise we have gained developing and executing these ad campaigns solidifies our position as a publisher committed to driving the growth of mobile advertising," said Jonathan Dunn, associate director of mobile sales and marketing at Sympatico. "Progressive marketers like our launch partner RBC helped us to demonstrate the calibre of creativity and customer engagement mobile rich media can offer brands."