Target hires MDC Partners for Canadian marketing
Minneapolis-based retail chain Target has retained MDC Partners to handle its marketing initiatives in Canada. The account will be serviced primarily by MDC agencies KBS&P Canada and Veritas Communications, along with support from Northstar Research Partners and Boom Marketing. In addition, MDC and Target will partner with Carat of Toronto for media work. "Throughout the agency selection process MDC continuously inspired the Target team with their passion for our business and innovative ideas across all disciplines," said Michael Francis, chief marketing officer and executive vice-president at Target. "We look forward to partnering with MDC to bring the Target brand to life for our Canadian guests as we move toward our Canadian opening." The first Canadian Target stores will open in 2013.