ESPN conducts X Games tour
ESPN Consumer Products is conducting a Canadian promotion called the "X Games Life and Style Tour 2011" in support of its X Games line of merchandise. The tour will visit nine Toys R Us stores in Ontario and Quebec in June and July. At each location, action sports experts will offer challenges to consumers and the chance to test some X Games products. Consumers can also enter a draw for an X Games-branded skateboard at each event. The promotion was developed by Vibrant Idéation & Marketing of Montreal. "ESPN constantly endeavours to find new ways to bring our brands to life for consumers," said Chris Brush, vice-president of marketing at ESPN. "The X Games Life and Style Tour is a celebration of the action sports lifestyle that gives consumers in Canada the chance to experience the X Games in a tangible way."