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The Ottawa-based Society of Obstetricians and Gynaecologists of Canada has begun an online campaign intended to educate Canadians about healthy sexuality, contraception and sexually transmitted diseases. The campaign makes use of a game called "Sex Quest," located on Facebook. By answering trivia questions, players can increase their rank from peasant to nobility. "Sex Quest is a trivia game about a topic that is anything but trivial," said Amanda Black, member of the society's contraception awareness program working group. "Canada's young people need accurate information, from a credible source, in a format that they like, and that they can access when it's convenient for them. Sex Quest and the website provide them with exactly that."

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