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York University breaks social media campaign

York University of Toronto has begun a social media campaign called "Choose York." The campaign consists of videos on YouTube, Facebook, Twitter and the York website featuring students describing why York was their first choice for a university. New videos will be added as the campaign continues, focusing on new, returning, transfer and mature students, and hihlighting the programs offered by the school. "At York's recent convocation we witnessed a groundswell of pride and support by students for the university and this is something we want students to be able to share within the broader York community and their friends," said Rob Tiffin, York's vice-president of students. "Students are using their own words with video clips that will be sent out via Facebook, YouTube and Twitter this summer. I look forward to all the comments, videos and tweets leading up to the fall school year."

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