NAPA Auto Parts conducts online Toronto Indy campaign
NAPA Auto Parts has begun an online marketing initiative tied to its sponsorship of the Jensen MotorSport racing team and the upcoming Honda Indy Toronto race. The campaign, developed by Cue Digital Media of Toronto, consists of a series of online videos that will follow the MotorSport team through the race. "Getting to look under the hood of these sophisticated million dollar machines, seeing the expertise of the driver and the team, getting behind-the-scenes access to everything from glamorous racer parties to more private moments, it should all make for some highly entertaining branded content," said David U.K., CEO of Cue. "It is terrific that NAPA Auto Parts chose Cue Digital Media to produce the webisode series to launch their new brand positioning, and we are very excited to share the content throughout summer 2011 on leading web-sites including Heavy.com and BNQT Media reaching over three million Canadians online."