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Sponsorship roundup

CTV has signed five new sponsors for the fourth season of its program So You Think You Can Dance Canada: Chevrolet, HTC, McDonald's, Mentos and Ubisoft. The brands will be features in various in-show integrations through the season. Chevrolet will provide the winner and runner-up with Cruze vehicles as prizes. HTC will sponsor the on-screen banners that display the telephone numbers for viewer voting. McDonald-branded cups will be displayed on the judges' desk. The Dance Zone portion of the set will be partially constructed out of Mentos Mint rolls. Ubisoft will give away weekly video game prize packages. Mentos and Ubisoft will also have an online presence and contests at <>. "These new sponsors and the So You Think You Can Dance Canada brand are perfect dance partners," said Mary Kreuk, vice-president of brand partnerships at CTV.

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