L'Oreal Canada begins online marketing initiative
L'Oréal Canada of Montreal has launched an online marketing effort on Facebook for five of its cosmetics brands: Garnier, L'Oréal Paris, Shu Uemura, Essie and Maybelline New York. The program will later expand to more of the company's 25 brands. L'Oréal is conducting this initiative in association with social media management agency Syncapse. "Partnering with Syncapse will improve our ability to communicate with consumers on the world's most popular social network," said L'Oréal Canada chief marketing and corporate communications officer Marie Josee Lamothe. "The ability to manage communications and measure engagement across multiple brands, communities and stakeholders will ensure L'Oréal Canada's investment in social media marketing are optimized and have a positive impact on our overall business objectives."