International news: Ikea hires McCann
Furniture retailer Ikea has retained McCann New York as the global agency of record for its catalog. The agency will work on the assignment in association with Icom, Ikea's in-house communications unit in Almhult, Sweden. McCann will focus on a "re-invention" of the catalog, "enhancing it with technology and storytelling," according to the firm. The agency will also develop new store environments that will include new technologies and experiences, as well as a global advertising campaign in support of the changes. "We choose partners we trust and who understand our brand and where we want to go," said Lena Simonsson Berge, head of global communications at Ikea. "We found that in [the] team at McCann."