Virgin Mobile readies back-to-school campaign
Virgin Mobile Canada will begin a back-to-school campaign this week promoting its line of smartphones and usage plans. The campaign, developed by Juniper Park, also promotes the discounts available to Virgin Mobile customers from other participating companies. The television commercials depict Virgin users making use of these benefits as they appear from off-screen in the form of illustrations. The initiative also includes out-of-home advertising and radio commercials in Vancouver, Clagary, Edmonton, Toronto and Montreal. The Vancouver, Toronto and Montreal campaigns will also make use of transit station advertising.