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Smirnoff holds Madonna dance contest

Vodka brand Smirnoff has begun an international promotion in association with pop singer Madonna. The promotion takes the form of a contest to find "the best dancer in the world." The winner will join Madonna on her next tour. Consumers can enter by submitting a 60-second dance video at <> until Oct. 10. Semi-finalists will be flown to one of several "Nightlife Exchange" events at which they will audition for Madonna and an audience. The last dancer eliminated will be offered a position as a dancer during the performer's next tour.

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