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PFLAG Canada breaks national campaign

Not-for-profit organization PFLAG Canada has begun a new national advertising campaign featuring 14 personal stories from members of the lesbian, gay, bisexual and transgender community. The campaign, developed by Draftfcb, consists of 60- and 30-second television commercials, as well as print and out-of-home ads and online materials. Each execution includes a quick response code that mobile phone users can use to access a series of videos at <>. The campaign also encourages viewers to contribute their own stories to the site. The campaign was developed in association with Radical Media and Radke Films. PFLAG Canada works to support people with questions or concerns about sexual orientation or gender identity issues.

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