Survey: Canadian corporate use of social media
Business software company SAS Canada has released the results of a survey on the use of social media by Canadian companies. According to the results, 17% of companies surveyed post to social media sites regularly and monitor them for mentions of their activities. Thirty percent of executives interviewed said their companies post to social media sites at least several times a week, while three in five of those said they often monitor social media conversations. Of those that don't monitor social media, 49% cited a lack of resources as the reason. Twenty-four percent of respondents said social media strategies and tactics are driven by their CEO, while 21% said these efforts are driven by the director of communications and 18% cited the chief marketing officer. Thirteen percent of respondents said their company does not engage in social media at all because it is viewed as a waste of time and effort. The online survey was conducted for SAS Canada by Leger Marketing.