Prostate Cancer Canada breaks new campaign
Prostate Cancer Canada has begun a new advertising campaign called "It's our Time." The campaign includes a 30-second television commercial on TSN, Sportsnet, CTV, Citytv and CBC, as well as elevator advertising and digital posters. The initiative is intended to raise awareness of prostate cancer among men and their families. The campaign will run in Toronto, Halifax, Vancouver, Edmonton and Calgary, first from September to October and then from February to April 2012. As part of the campaign, several media personalities will wear blue ties intended to symbolize hope.