Vancity breaks Make Good Money campaign
British Columbian credit union Vancity has begun a new brand advertising campaign called "Make Good Money." The campaign, developed by Wasserman & Partners Advertising of Vancouver, depicts Vancity customers linking their individual wealth with the prosperity of their communities. The 30- and 60-second documentary-style television commercials feature employees and customers of the credit union. The print, online and outdoor ads include images of southwestern BC neighbourhoods and businesses. The creative also describes various community projects and small businesses.