Transcontinental Media of Montreal has launched a new local auction website called BidGo.ca. The service is based on a barter program aimed at local businesses who advertise with Transcontinental Media's newspaper division in which users in Quebec, Ontario, Saskatchewan and the Atlantic provinces receive advertising space in exchange for goods or services of equal value. BidGo is intended to be a marketplace where these bartered items can be put up for auction. Retailers can also access a section of the site to sell their products. "Because it is based on an exclusive barter concept, the BidGo business model has enormous growth potential," said Stéphane Gagné, the company's vice-president of local digital solutions, new media and digital solutions group. "More than just an online auction site, it is an innovative and exciting solution that promotes the interests of all our customers, whether advertisers or consumers." BidGo.ca will replace the auction page at Merkado.ca, originally developed by the Quebec community newspaper group. The existing classified advertising section of this site will now redirect users to Yourclassifieds.ca.