National Post promotes new tagline
The National Post has adopted the new tagline "Right to the Point." The tagline is intended to refer to the newspaper's style of writing and to its conservative political positioning. "The new tagline captures many of the reasons so many people read and enjoy the National Post newspaper, website and mobile products," said publisher Douglas Kelly. "In today's crowded marketplace, readers are looking for strong points of view backed by a firm understanding of the issues and written in an engaging manner." The newspaper is conducting a campaign to introduce the new branding consisting of print and digital ads featuring National Post writers and personalities. The campaign also includes television and radio advertising. The National Post is a division of Postmedia Network of Toronto.