FPinfomart debuts social media measurement service
Media monitoring company FPinfomart has formed an association with Social Media Group of Toronto to introduce a new social media measurement, analysis and consulting service. The new service will combine social media and traditional media monitoring. "Conversations are happening in the social media universe at a rapid pace and companies need to understand what all of the data means," said Jonathan Harris, managing director of FPinfomart. "By combining our industry-leading media monitoring service with Social Media Group's social media experience, we can offer clients a suite of social media analysis and consulting services, allowing companies to compete across the entire media landscape." FPinfomart is a division of Postmedia Network.