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Ion-Ray conducts national campaign

Ion-Ray has begun an advertising campaign called "Q the Positive" for its Qray line of "wellness bracelets." The campaign, developed by Pass Go Creative, includes national print and online advertising as well as in-store materials. "It is an exciting challenge to take a brand that was built by infomercials and move it into the traditional advertising arena," said agency president Trudy Fraser. "Qrays are sold by over 600 jewelers in Canada, which represents their largest distribution channel. Analytics showed that the most page views on their website were to locate stores. National magazine creative brings Qray top of mind for consumers in time for the gift giving season when they will be in the malls."

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