BMW Canada adds billboard in Toronto
BMW Canada is conducting an out-of-home advertising campaign in Toronto. The creative takes the form of a billboard 30 by 60 feet in size on top of the BMW Toronto building next the the Don Valley Parkway. The installation also includes three 12-foot-high recreation of Twitter's bird icon, to promote BMW's offer of in-car Twitter functionality. The campaign was developed by Cundari Group. "The Quinn Automotive Group retail facility created the ideal perch for this execution," said Marc Belcourt, brand communications manager at BMW Canada. "Highly visible, highly memorable. Our technology pushes the boundaries of innovation. Our marketing communication should be no different. This is a very innovative, fun and memorable way to communicate our latest smartphone integrations." The billboard is part of the automaker's "Innovation Accelerated" advertising campaign that began two months ago. Other components include a 30-second television commercial, additional out-of-home ads, online advertising on Globeandmail.com and Skype and cover advertising in the September issue of Sharp magazine.