Discount Car & Truck Rentals conducts social media campaign
Discount Car & Truck Rentals of Toronto has begun a social media promotion called "My Other Car is a Discount" to support its new Twitter and Facebook pages. The program provides consumers with notices on special rental offers, email alerts and the ability to reserve a car. The content focuses on the fun of leisure rental travel to Canadian destinations. It also provides information about car rentals, maintenance and other topics. "There is a conversation going on and we want to be part of it, not just to build a positive presence for our brand, but also to give something back to the customers who have made us a leader in the industry," said Barry Singer, vice-president of Discount Car & Truck Rentals.