Workers' Compensation Board of Nova Scotia conducts awareness campaign
The Workers' Compensation Board of Nova Scotia is conducting an awareness campaign in that province making use of advertising on dry cleaner garment bags. During the eight-week campaign, aimed primarily at business owners and managers, approximately 50,000 bags will be distributed bearing the copy, "Is the safety record at your workplace as clean as your clothes?" The ads also direct readers to the board's website at <http://www.worksafeforlife.ca>. The campaign was planned by Cossette Halifax and Jungle Media, in association with out-of-home media company Statements Media.