Lululemon Athletica conducts holiday promotion
Sports apparel company Lululemon Athletica has begun a holiday season promotion for its Ivivva Athletica dance-focused girl's clothing line in association with Astral website Family.ca. The "Holiday Sparkle" promotion takes the form of an online contest which tweens and teens can enter by constructing a wardrobe wish list. Six winners will receive the products on their lists. Participants can also print their lists and send them to friends or family members to use as a gift guides. The contest will run until the end of the year. The promotion will be supported through Astral websites including Disney.com, Kaboose.com, DisneyJunior.com and FamilyFun.com. Lululemon will also sponsor various programs on Family Channel. "Family.ca is the perfect partner for Ivivva's Holiday Sparkle campaign," said Kellie Davidson, brand manager for Ivivva Athletica. "We've met with thousands of dancers and athletic girls across Canada for design feedback, and they told us loud and clear that they watch Family. Plus, Ivivva is all about fun, and fun is what the Family brand embodies."