Tourism Toronto conducts Torontoland campaign
Tourism Toronto will conclude a holiday campaign called "Torontoland" today. The initiative made use of snowman installations at various attractions in the Greater Toronto Area. Visitors were encouraged to take photographs with the snowmen and submit the pictures to Facebook. For each photograph, Tourism Toronto pledged to donate two dollars to the Starlight Children's Foundation Canada. The effort will conclude this evening with a light show at the CN Tower. Lighting designed to resemble a barometer will display the amount of money raised for the foundation.