Chobani conducts digital campaign
Yogurt company Chobani has begun a digital advertising campaign in Toronto as a follow-up to the out-of-home campaign used to launch the brand in Canada last month. The campaign is intended to attract visitors to Chobani.ca and the brand's Facebook and Twitter pages. Ad banners promote various flavours with copy such as, "Once you go Cherry, you'll never go berry! Win a year's supply of Chobani!" and "Peachy keen? Win a year's supply of Chobani!" The banners appear to push each other out of frame in a competition for the viewer's attention. Consumers who click the ads are taken to the Chobani.ca website to enter the contest. One hundred winners in the Toronto area will receive a one-year supply of the product. The promotion will run until April 12.