CBC, Radio-Canada launch joint digital sales initiative
CBC and Radio-Canada have begun a joint initiative intended to allow advertisers to more easily reach digital audiences across languages. The initiative takes the form of a joint English-French digital sales staff, headed by director of digital media sales Michka Mancini. "This new initiative demonstrates our commitment to investing in digital media," said Alan Dark, executive director of CBC Revenue Group. "It will enable us to scale meaningful digital solutions across languages, while at the same time making it easier for our agency partners and clients to do business with us."