Disney, Subway begin joint promotion
Walt Disney Studios Motion Pictures Canada has begun a promotion for its upcoming film Frankenweenie in association with sandwich chain Subway Canada. During the promotion, Subway Kids Paks will be packaged in one of six reusable Frankenweenie-branded bags, along with a glow stick to be used on Halloween. The initiative also includes 30- and 15-second television commercials in English and French, as well as online advertising. The creative was produced by KBS&P, with media buying by Carat and public relations by Veritas Communications. Subway and Disney will conduct further joint promotions into 2013, including for the film Wreck-it Ralph, which will be released later this fall. "Working with Subway Restaurants is a great fit for Disney," said Greg Mason, vice-president of marketing at Walt Disney Studios Motion Pictures Canada. "We are delighted to have the opportunity to work with a company that shares Disney's desire to promote healthy eating and making a healthy lifestyle fun for families across Canada."