Active International Canada hires Polaris Public Relations
Active International Canada, a corporate trade organization based in Toronto, has retained Polaris Public Relations as its PR agency of record for the next 18 months. The assignment includes strategy, media relations, profile building and some marketing activities. "Polaris PR offers the right mix of traditional public relations, content marketing and inbound marketing that’s required to move our business forward in Canada," said Andrew Bulmer, senior vice-president and managing director of Active International Canada. "We have aggressive growth plans for the Canadian marketplace and hired the best communications partner to help us achieve these goals."