Yellow Pages Group breaks new campaign
Yellow Pages Group of Toronto has begun a new campaign called "Meet the New Neighbourhood." The two television commercials focus on the role of the company in local neighbourhoods and economies. The campaign is the first work for Yellow Pages from Leo Burnett, which won the account in May. "We were very impressed with Leo's team from the start of the selection process," said André Leblanc, director of marketing communications at Yellow Pages Group. "The agency's strategic acumen is outstanding, as is its ability to translate this strategy into compelling and vibrant creative."