Toronto Star begins Soul of the City campaign
The Toronto Star has begun a new advertising campaign called "Soul of the City." The initiative promotes the newspaper's 120th anniversary and features images intended to resonate with residents of the city. The effort is intended to illustrate the paper's role in telling the stories of the city. The business-to-business campaign consists of print advertising and an online video developed by Scott Thornley and Company of Toronto. "Soul is about resonance," said Sandy Muir, vice-president of advertising at the Toronto Star. "It's about being what, and where, Toronto is. More than 2.3 million adults every week in the GTA touch our content."