Express retains Starcom Media
US-based fashion retailer Express has retained Starcom Media as its creative agency of record in Canada. The chain is preparing to move into the Canadian market, with a location set to open in Toronto in November and another in Edmonton in December. "We were very impressed with the quality of all the agencies we met with throughout the review," said Patrice Croci, media vice-president at Express. "After careful consideration, our decision to select Starcom is based on our confidence in their strategic and integrated creative capabilities."