Fervent Events, LS Travel Retail form airport agreement
Fervent Events, an experiential marketing agency based in Toronto, has formed an agreement with LS Travel Retail, a company which operates 180 retail and food stores in 30 North American airports. Under the terms of this agreement, the two companies will conduct marketing events inside Canadian airports. "With an average dwell time of about two hours, large available real estate and the excitement surrounding the travel experience, airports are a unique environment to propose creative shopping experiences and connect with the consumers," said Fervent Events president Calum McGuigan. "Experiential marketing is about producing quality engagements, brand visibility and product interaction. With airports, we see an opportunity to create memorable and time considerate experiences."