Halifax-based medical diagnostics equipment maker MedMira has undertaken a rebranding initiative. According to the firm, the new brand is intended to highlight its innovations and technology. The effort also includes a new logo and website at <http://www.medmira.com>. The new site makes use of a new visual style and features product information and demonstration videos. The rebranding was developed by Headspace Design. "We are proud to introduce this unique wordmark and symbol as part of our brand identity as it reflects the quality of our world class rapid vertical flow-through diagnostic technology and testing solutions," said Hermes Chan, CEO of MedMira. "Our new look represents a key piece in a strategic transformation for the company, as we go forward with a solid technology and product focus to deliver advanced rapid testing solutions to customers and value to our shareholders."