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Rogers breaks high-speed campaign
Rogers will break a national campaign called "The Experience of Speed" today in support of its range of LTE smartphones. Products being promoted include the LG Optimus G, the Nokia Lumia 920, the HTC Windows Phone 8X and the Samsung ATIV S. A parallel campaign will promote a speed upgrade to the company's high-speed Internet service. This creative will use the copy, "Once you get Rogers Internet, everything in life seems slow." Both campaigns will consist of English and French television, radio, out-of-home and online advertising, as well as street promotions. In addition, print ads will run in the National Post, Toronto Star, Metro Canada, 24 Hours and a number of local publications. The campaign was developed by Publicis, with media buying and planning by OMD.