Dairy Farmers of Canada hires DDB Canada
Dairy Farmers of Canada has retained DDB Canada of Toronto as its agency of record for Canadian cheese mass advertising outside of Quebec. The firm will work to develop new strategy and creative for 2013. The first campaign developed entirely by the agency is expected to launch in the fall of 2013. DDB won the account in review involving five additional agencies. "We established great chemistry and rapport with DDB Canada throughout the review process and were impressed by their strong strategic thinking," said Ian McDonald, national director of marketing and nutrition at Dairy Farmers of Canada. "The amount of effort put forth in understanding our business and challenges, helped us to see a new positioning for Canadian cheese."