Canadian Tourism Commission releases 35 Million Directors video
The Canadian Tourism Commission has released a new marketing video as part of the "35 Million Directors" initiative begun this summer. The two-minute video, which is intended to showcase Canada as a travel destination, was compiled from 65 hours of footage submitted by approximately 8,000 participants in a national contest. The video will be released in 11 international markets beginning later this month through marketing campaigns and events. It has also been posted on the front pages of all of the commission's international websites. The campaign was developed by DDB Canada. "We anticipated receiving some great Canadian moments, but we were really surprised by the quantity and the quality of the submissions we received," said Cosmo Campbell, creative director at DDB. "Technically speaking the vast majority of entries were very well shot, but the quality of the content was outstanding. It reinforces the many unique and exciting experiences this country has to offer, and demonstrates just how proud Canadians are of their own backyard."