TSN adds two
Toronto-based specialty television channel TSN has appointed Nathalie Cook to the newly-created position of vice-president of integrated marketing and partnerships. She will lead the company's brand partnerships, marketing and events divisions. She will also oversee TSN's consumer advertising, on-air promotions and special events. Cook was previously vice-president of marketing and partnerships at Canada's Olympic Broadcast Media Consortium. Mark Silver has joined the company as senior digital director. He will oversee content development and delivery for TSN's web and mobile services. Silver was most recently senior director of digital media for Canada's Olympic Broadcast Media Consortium.