A new online store called WineWire.ca has launched in Toronto. The site specializes in imported wines from independent agencies. The site carries about 200 wines from 20 agents. The site acts as an independent marketing representative for participating wine agencies. "People who love to drink wine also love to talk about their favourite wines and are always on the lookout for something special," said company co-founder and chief operating officer Nelson Abreu. "WineWire.ca gives people the opportunity to do just that. Yes, it's a wine shopping site, but we also want WineWire.ca to become the place people turn to learn about, discover, discuss and enjoy wine to the fullest."
Toronto-based Well.ca, an online store specializing in health, beauty and baby products, has launched a new mobile application. The application allows consumers to scan the barcodes of products in their homes to order replacements. Users can also create custom shopping lists for each area of their house, and "subscribe" to products such as diapers, toothpaste or bathroom tissue to receive automatic replacement shipments. "Our goal is to show Canadians what the future of shopping is going to look like and it is obvious that tablets and smartphones are going to play a big role," said Ali Asaria, founder and CEO of Well.ca. "We're seeing most retail apps in Canada just being used for the store locator function which is surprisingly low tech. With our new app we're providing a much more complete e-commerce experience. Your phone or tablet can easily replace your shopping list, shopping cart and save you a trip to the store."