Oppenheimer Group retains BrandFX
The Oppenheimer Group, a produce distribution and marketing company based in Victoria, BC, has retained BrandFX Advertising, Design & Interactive of Vancouver to undertake a rebranding initiative. This is the second time BrandFX has rebranded the company. The changes include a shortening of the name to Oppy, in an effort to depict the company in a less formal and more contemporary way. Other changes include a new logo, tradeshow booth and website. "We were delighted to re-engage with the team at BrandFX after an absence of seven years," said James Milne, director of marketing at Oppy. "It became instantly apparent that we had the right group working on the business, full of fresh innovative ideas. The result has been an amazing evolution of our brand and we are delighted with the overall result."