Cromwell and Cruthers conducts Mo-Ment campaign
Men's personal care company Cromwell and Cruthers has begun a campaign for its shaving oil tied to the end of the annual Movember fundraising initiative. The campaign, called "Mo-Ment," was developed by The BrainStorm Group of Toronto. It encourages men to use the product to shave the facial hair they grew as part of the fundraiser. The creative takes the form of an infographic on the subject of moustaches distributed via male-oriented retail channels such as menswear stores and barbershops. The effort also includes street posters featuring tear-off paper moustaches in Toronto. The campaign is the second phase of a campaign called "Foam vs Oil" that began earlier this year.