Ford conducts Game Changer contest
Ford Motor Company of Canada is conducting a contest promotion in association with CBC reality program Dragon's Den. Called the "Ford Fusion Game Changer," the contest will award a 2013 Ford Fusion to a participant in the show. During tonight's episode of the program, the winner of the contest will we named during a 60-second commercial. The promotion has been supported with three weeks of online activity. Viewers of the program were invited to predict the winner of the vehicle for a chance to win a two-year lease on a Fusion. In addition, former show participant Kevin Royes conducted a national road trip in a Ford Fusion. "Dragons' Den has had a profound impact on Canadian entrepreneurship and this partnership with Ford is a great way to celebrate the talent in our country," said Gaye McDonald, director of marketing activation, media sales and marketing at CBC. "The Ford Fusion Game Changer is another way the show helps foster innovation and brings extended visibility to entrepreneurs and their businesses."