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Ontario Nurses' Association expands campaign
The Toronto-based Ontario Nurses' Association has expanded its ongoing 'Value the Invaluable' campaign to include new provincial transit shelter advertising. The creative depicts one in a purported series of nurse action figures, modeled in the style of professional athlete figures. The ads encourage viewers to value nurses the way they value athletes. "We know and most Ontarians understand that nurses really are the most valuable players in health care," said association president Linda Haslam-Stroud. "Anyone who has used the health care system has seen the extraordinary skills, dedication and value that nurses bring to the table each and every day. These transit shelter ads continue to make the point that nurses are the heroes of health care."