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Panasonic Canada promotes Lumix G
Panasonic Canada has begun a digital marketing campaign for its Lumix G line of cameras and lenses. The campaign, developed by Quizative of Toronto, includes online advertising, search marketing and promotional website located at <http://www.changingphotography.ca>. Each execution focuses on a single feature of the camera and directs the viewer to the site for additional information. The creative portrays the product as a camera with many features that is not complex to operate. "We're targeting the camera phone picture clicker," said Adrian Capobianco, president of Quizative. "People know they can grab a quick snap and customize it on their smart phone, which is fine for everyday use. For better quality images and special occasions the camera phone results always seem to fall short of expectations but a complex camera is just too intimidating. The G series falls in the middle, and this campaign is meant to show how easily it delivers beautiful photographs."