Toronto Rock rebrands
Professional lacrosse team The Toronto Rock has undertaken a rebranding initiative. The rebranding, developed by Loopmedia of Toronto, includes new posters and tickets, a redesigned website and a new advertising campaign. The effort is intended to present The Rock as one of the top professional sports teams in the city. The ad campaign consists of three television commercials featuring players from the team. "We needed a more cohesive message," Jamie Dawick, owner and president of The Rock. "We wanted to have a look and a feel that clearly communicated who we are and something that was easily identifiable as the Toronto Rock." The Toronto Rock is part of the National Lacrosse League.