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Sponsorship roundup

Montreal-based loyalty program company Aimia has signed-on as a sponsor of human rights organizations Equitas and Pay It Forward. Aimia's sponsorship of Equitas will consist of $575,000 in support over three years. It will fund the organization's International Human Rights Training Program. Aimia will also contribute loyalty management and data analytic support to Equitas. It's sponsorship of Pay it Forward will include the distribution of 100,000 branded bracelets internationally. "Our business is about engaging people in trusted and valued relationships," said Rupert Duchesne, group chief executive at Aimia. "Adopting a global social purpose framework that promotes these principles will bring people together to create economic, environmental and social benefits worldwide. I strongly believe that this integrated approach across Aimia will strengthen our business and employment brand, fuel innovation, contribute to shareholder value and inspire loyalty."

Toronto-based fast food chain Pizza Pizza has begun a promotional campaign tied to its sponsorship of a holiday concert series by singer Michael Ciufo. As presenting sponsor of the tour, Pizza Pizza will have on-site branding at certain events. The company will also distribute 100,000 music download cards to consumers through 200 Ontario Pizza Pizza locations. The cards can be used to download Ciufo's latest single, "Perfect Gift." The company has also created a website at <> containing various downloads and music videos. "Michael is an inspiring performer who has captivated audiences since he was a teenager," said Pat Finelli, chief marketing officer at Pizza Pizza. "Pizza Pizza has a long history of supporting the arts and local culture. We are delighted to work with such a talented Canadian musician like Michael and his ensemble on this project." Ciufo's tour will consist of four shows in southern Ontario between Dec. 8 and Dec. 23.

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