Field Day gains two accounts
Power Sport Services, a subsidiary of the Motorcycle & Moped Industry Council, recently retained Field Day of Toronto to develop new branding for the motorcycle consumer shows in Canada. The company conducts seven annual events nationally. They have been rebranded The Motorcycle Shows. The branding also includes new logos, advertising and websites for the shows. The Canadian National Sportsmen's Shows has also hired Field Day to redesign its website. The company operates eight annual sports-related consumer shows nationally, including the Toronto Sportsmen's Show and the Great Ontario Salmon Derby. "One of the challenges with both CNSS and Power Sport Services was to develop a single content management system that could handle multiple websites with unique URLs, and that could provide separate administrative access for each of the show's managers, allowing them to update the content specific to their show," said Field Day president Andrew Arntfield.