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Barreau du Quebec breaks awareness campaign
The Barreau du Québec, a professional organization representing approximately 24,000 lawyers in that province, has begun a new advertising campaign. The initiative will run until March 17. The first element is a 30-second television commercial highlighting the group's work on the issues of abortion, gun registration and the right to die. It uses the tagline, "24,000 Lawyers Working for a Just Quebec." The commercial will air on 12 channels and will be supported by print and online advertising, as well as social media activities.The effort also includes a website at Yourjustice.ca and Votrejustice.ca. The campaign was developed by Agence Cartier of Montreal. "The campaign emphasizes the social role played by our professional corporation by regularly defending the rights and freedoms of our fellow citizens," said Nicolas Plourde, president of the Barreau du Québec. "The objective in this advertising campaign is to acquaint the public, through concrete situations, with this special, unique role that we have been playing for a long time and which consists of supporting active, open-ended justice in the public interest."