Zoom Media rebrands
Zoom Media of Montreal has undertaken a rebranding initiative. Changes include a new visual style, a new logo and a redesigned website. The new site is intended to be "more current," as well as easier to navigate and better adapted to mobile devices. It contains information about the out-of-home media company aimed at advertisers and agencies. The new logo is intended to better represent the range of advertising products offered by the company. "Following our 20th anniversary, it was the opportune time to invest in a new branding strategy," said Gabriel Landry, vice-president of creative and production at Zoom Media. "Zoom Media offers so much more than it once did. With the advancement of technology, the possibilities are endless. Breaking from the frame with our new logo signifies not only the evolution of our products, but that there are no boundaries for what’s in store for the years ahead."