Health Canada hires Sonic Boom
Health Canada has retained Sonic Boom Creative Media of Toronto as the digital agency for its Healthy Canadians initiative. Healthy Canadians is a consumer-focused program intended to provide citizens, especially parents, with access to health and safety information on subjects such as nutrition, physical activity, product safety, environmental health, bullying and road safety. Health Canada is conducting the initiative in collaboration with the Public Health Agency of Canada, Transport Canada, Public Safety Canada and the Canadian Food Inspection Agency. "We are delighted that Health Canada has selected us as their agency for this important health initiative," said Richard Zeidel, partner at Sonic Boom. "Our approach for Health Canada embodies Sonic Boom's vision to use technology to make a difference in people's lives. Our team views this project as an opportunity for innovation that will bring pertinent health information to Canadians anytime, anywhere." Sonic Boom is the digital subsidiary of National Public Relations.